Search Engine Optimization (SEO) remains a cornerstone of digital marketing. But while many businesses in Taiwan are investing time and money into SEO strategies, a large number are still making critical mistakes—errors that not only prevent higher rankings but may also cause penalties from search engines like Google.
In this guide, we’ll break down the most common SEO mistakes businesses in Taiwan are making in 2025, and how you can avoid them across the three key areas: On-Page SEO, Off-Page SEO, and Technical SEO.
Mistake 1: Targeting the Wrong Keywords
One of the most frequent mistakes in SEO is focusing on keywords that are too competitive, irrelevant, or not aligned with user intent.
What Businesses Often Get Wrong:
- Using generic keywords like “best shoes” instead of more specific local keywords like “best running shoes Taipei.”
- Ignoring long-tail keywords that are easier to rank for.
- Not using Traditional Chinese when targeting local audiences.
✅ Fix It: Use keyword research tools like Ahrefs, SEMrush, or Ubersuggest to find high-intent, low-competition keywords that are relevant to your Taiwanese audience. Always use Traditional Chinese for better local targeting.
Mistake 2: Keyword Stuffing
Even in 2025, some businesses still try to overload pages with keywords in the hope of ranking higher. This outdated tactic not only hurts readability but can also result in a Google penalty.
✅ Fix It: Use keywords naturally. Focus on creating valuable content that addresses a user’s question or problem. Sprinkle related terms (LSI keywords) throughout the content instead of repeating the same term over and over.
Mistake 3: Ignoring On-Page SEO Basics
Even the best content won’t rank if basic On-Page SEO is neglected.
Common Issues:
- Missing or duplicate title tags and meta descriptions
- No use of H1, H2, or H3 tags
- Poor URL structure (e.g., www.example.com/page1 instead of www.example.com/seo-services-taiwan)
✅ Fix It: Always fill out title tags and meta descriptions with keyword-rich, compelling text. Structure content using headers, and keep URLs clean, short, and relevant.
Mistake 4: Not Building Quality Backlinks (Off-Page SEO)
Backlinks remain one of Google’s top ranking factors. Yet many Taiwanese businesses either ignore backlink building or go about it the wrong way.
Mistakes to Avoid:
- Buying backlinks from spammy sites
- Relying on low-quality directory links
- Having a backlink profile with zero diversity
✅ Fix It: Focus on earning backlinks from reputable Taiwanese blogs, local news sites, and industry-specific directories. Consider guest blogging, partnerships, or digital PR to gain authoritative links.
Mistake 5: Neglecting Technical SEO
Technical SEO is the backbone of your entire SEO strategy. If Google can’t properly crawl, index, or render your site, none of your other SEO efforts will matter.
Common Technical Mistakes:
- Slow-loading websites (especially on mobile)
- No SSL certificate (HTTPS)
- Broken links and 404 errors
- Missing XML sitemap or robots.txt file
✅ Fix It: Run regular audits using tools like Screaming Frog, Google Search Console, and PageSpeed Insights. Address loading speed, security, and crawlability issues immediately.
Mistake 6: Not Optimizing for Mobile
In Taiwan, over 80% of users access the web via smartphones. Yet some businesses still focus only on their desktop website.
The Impact:
- High bounce rates
- Low conversions
- Lower rankings due to mobile-first indexing
✅ Fix It: Use responsive design that works across all screen sizes. Optimize buttons, fonts, and navigation for mobile usability. Test everything on both Android and iOS devices.
Mistake 7: Thin or Duplicate Content
Publishing multiple pages with very little original content can severely damage your site’s reputation with Google.
What It Looks Like:
- 10 blog posts with almost identical wording
- Copying product descriptions from other sites
- Posting low-effort 200-word articles just to “fill” a blog
✅ Fix It: Invest in high-quality, original content that provides actual value. Google wants to rank helpful content, not duplicated or generic pages.
Mistake 8: Ignoring Local SEO
Many Taiwanese businesses forget to optimize for local search—especially service-based or location-specific companies.
Local SEO Mistakes:
- Not claiming or optimizing a Google Business Profile
- No local keywords on service pages
- Inconsistent NAP (Name, Address, Phone) across directories
✅ Fix It: Create and maintain a Google Business Profile with accurate info and photos. Use local keywords like “Taichung hair salon” and keep your business listings consistent across all platforms.
Mistake 9: Not Tracking SEO Performance
SEO without data is like driving with your eyes closed. Many businesses make changes without measuring the results.
✅ Fix It: Use Google Analytics, Search Console, and keyword tracking tools to monitor your SEO metrics. Track changes in rankings, CTR, bounce rates, and conversions to understand what’s working.
Mistake 10: Treating SEO as a One-Time Project
SEO is not a one-and-done activity. It requires ongoing effort, content updates, and technical maintenance.
✅ Fix It: Create a long-term SEO plan that includes monthly content creation, backlink building, performance analysis, and regular audits.
Final Thoughts: Clean Up Your SEO Strategy for 2025
Avoiding these common mistakes can dramatically improve your rankings, traffic, and overall online success. In Taiwan’s competitive digital space, the businesses that succeed are those that treat SEO as a continuous, evolving process.
Want to do SEO right from the start—or fix what’s broken?
Visit https://i539.tw/seo for professional SEO audits, strategy planning, and full-service optimization tailored to your business in Taiwan.
